Who We Are
Betmanbegins combines years of betting industry experience with product and technology expertise.
We are not an agency that discovered betting along the way. We have spent years inside the industry and understand what bookmakers need: relevant local content, products that keep players engaged and integrations that work with the platforms they already use.
Our Mission
We want to help bookmakers turn sports fans into active and returning players. We use games, communities and technology to create engaging experiences that connect naturally with the sportsbook.
One of the challenges in the gambling industry is the growing online presence of illegal gambling operators. We are exploring how AI can help detect and verify illegal gambling advertising, leading to more effective action points from regulators and licensed operators.
Our Team
A compact team combining hands-on experience in betting, product development, technology and sports content.
Michiel Mertes
Betting & Strategy
Brings hands-on experience from the operator side of the betting industry. Has a strong understanding of player engagement and commercial strategy.
Nicolas Dewulf
Product & Technology
Turns betting and engagement ideas into digital products, combining product strategy with a clear focus on user experience and commercial goals.
Damy de Jong
Product & Development
Builds digital products with a focus on user experience, performance and integration with existing betting platforms.
Shannon Goemaere
Games & Development
Develops engaging digital experiences, including free-to-play sports games designed to keep players interacting and coming back.
Mark Vedder
Technology & Integrations
Focuses on the technical side of our products, from backend development and APIs to integrations with sportsbook platforms.
Gert Duelen
Sports & Content
Brings sports and betting content expertise to our products, helping create experiences that feel relevant to sports fans.
April Beturin
Designer
April shapes how everything looks and feels, from the branding of a free-to-play game to the screens players scroll through every day.
Want to work with us?
Tell us what you're looking to build or improve for your sportsbook.
Talk to us